The marriage of EDM and country music seems a bit bizarre, a union so ass-backwards that only the electronic music prodigy Avicii could take the idea and master it into something eargasmic. Last month Avicii’s release of “Wake Me Up” dropped; a brilliant change in style that proves EDM can indeed have an attractive love affair with country music.
“Wake Me Up” features the smooth, twangy vocals of Aloe Blacc, and folky banjo sounds that are perfectly blended with Avicii’s infamous high-energy house beats. Never before has a song evoked such a strong desire to rage, and two step at the same time. It’s no wonder this uniquely versatile track has made so much noise in the EDM world since its release last month.
After the fast-selling debut of “Wake Me Up,” the official music video came out this week. Despite some annoyingly blatant product placement, the video successfully tells a vivid story that resonates well with the theme of the song. The music video matches the song’s game-changing, genre-crossing essence by depicting an old- school country lifestyle and high-energy city rage life.
The music video stars a beautiful young mom and her daughter who are clearly outcasts in an old country town. The two escape to a modern day city where they discover an epic Avicii show, and their lives are forever changed. The Avicii show footage actually comes from Ultra Music Festival this year.
“Wake Me Up” is the first dropped single from anticipated upcoming album True. The official full album release will be in September.